Vodafone Essar ZooZoos

White little nutty (rather naughty) creatures with egg-shaped faces, using the little space to convey the message.

Vodafone lives upto its low cost high impact model of ads. The only 2 celebrities they have ever employed are Irrfan Khan and the pug, and the company has used them to death. Compare this to Airtel which employs countless celebrities in every small ad, yes their ads are good but Vodafone makes that extra buck by using little known things or people, and makes sure the message is delivered.

Coming back to ZooZoos (catchy name though), their ads may look irritating at first look but they end things on a high leaving a good impression on the viewer. These creatures are a breakthrough just like the pug, and capture imagination of millions.

Now to the technical part, this is quite amazing. There is very little animation with regards to the ZooZoos. Yes, they are actually people in masks. In short, the ad agency O&M has made the real look like animated which is something new and also saves a lot of animation cost. Hats off Vodafone, hope we see more of ZooZoos and more whacky ideas