All Havells has been trying to convey is that its switches are shock proof.
But how do they do this? Show consumers of others switches as living everyday life with sharp pointed hair, meaning they get shock every moment and are living with it.
Firstly, does this ad look real? ... NO
Second, is it playing with the user's sentiment? ... a BIG yes
There is no humour element too. And the repetitive "Shock laga laga" jingle is banal and boring.
Sorry Havells, I change the channel everytime I see this ad. Better learn from Crabtree the art of making switch equipment ads !
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment