Connecting India and they are not boring !

What can one expect from the ad of a Public sector organization? A video making mockery of the screen space, actors rushing through their shoot, very little emphasis on script and unbearable torture for the viewer. But BSNL (a public sector telecom organization) has been airing ads against the run of play, and their ads have been on par with other telecom companies. The essence lies the same as with Vodafone and Airtel, but they have been able to make some creative ads and that too with good execution.

The ad with Priety Zinta was a revival of sorts for this company in ad space, though it wasnt too great an ad. But as shown in the above video, they have started making small but effective ads and hence good appeal to the viewers. Nowdays the focus of telecom ads has shifted from merely building their brand to showing off their unique services. BSNL had made the cut in time. Other public sector companies should take a cue from BSNL in ad making.