Sunday, May 3, 2009

Seedhi baat No bakwas But K..K..Klear nahi hai !

A young manager of KKR recruiting bouncers to scare the opposition. On being questioned by Shahrukh, owner of KKR, the manager boasts about his approach of scaring the opponents off the field and subsequently defeating them on the field. Shahrukh Khan points to the cricketers on the field questioning what they are for then, thereby cutting the ‘Bakwaas’ (nonsense) the manager is indulging in.


I have no issues with this ad, infact I like the idea as it matches with the Sprite tagline. But I always feel that an ad should only be used to raise a curiosity in the viewer and if it sustains the theme, use it more and may be follow it up with a sequel, else just stop airing it.

KKR are not doing any great and it just doesnt make sense to keep airing this ad. A good example of a similar ad which worked was Ganguly for Pepsi, when he says he is doing his best to get into the Indian team, very realistic thoughts and since he did make it, the ad was a winner. In this case, the team is performing the worst way possible as of now.

Sprite needs to make another ad if it wants to air something with KKR team and ShahRukh, because.... K..K..R (sorry)... K..K..Klear nahi hai mere dost !

No comments:

Post a Comment