KATch the slice !

Heroines enndorsing soft drinks is a very common sight. Lately there is heavy competition between orange girls, Asin for Miranda and Genelia for Fanta. But none come any close to Katrina for Slice. She is cute as ever and the ad focuses mostly on her, with the drink taking a back step, not in subject but in picturization. If anyone sees this ad, its not for slice but for Kat.


But the video is a far cry from what the print edition has achieved. The impact is more because of the above given stunning picture of Kat eating a slice of mango, symbolizing the Name of the mango drink, simply awesome. This picture suits everything to the T, it justifies clearly what the company sells and raises curiosity of the viewer, err... a passer-by or a newspaper reader. A very rare case of a print edition ad working better than a video broadcasted nationally. Double thumbs up !