Monday, May 4, 2009

Say "hello" to torture



Advanced digital network... WOW! Clarity in voice.. awesome !

But why make such an un-realistic ad of "hello" syndrome. The ad should concentrate on what the company can deliver, rather than making a syndrome out of nowhere.

Leaning out of the window or holding the handset out of the window is a common reaction among consumers and this is what viewers can relate to. But they will fail to relate to using "hello" repeatedly in general talk. The ad lacks creativity and humour, and is absolute torture on part of the viewer. If they really have to make an ad on this subject, they should look for some real consequences.

My suggestion would be to show pros about this technology rather than giving cons about rival networks. Make an ad that connects well with the viewer, not preach him, he is not DUMB !

No comments:

Post a Comment