What a flawed ad if seen technically. But who cares whether the research was indeed done or not. The consumer doesn't bother to verify this, for a 10-15 Rs. odd soap and hence this ad succeeds in creating an impact on part of the viewer. This is such a generic concept that soon we may see many more FMCG products using this as a ploy. This ad will go well with the parents as they get attracted to the success rate of their child attending school without fail.
Monday, May 11, 2009
Invent a research, but no need to prove it !
Lifebuoy has come with an ad in which they are doing research on 2 different buildings. Building 1 uses the mega red soap (Lifebuoy ofcourse) while Building 2 an ordinary soap (What is an ordinary soap?? for me all are same). And as per their study, there was 40% increase in attendance at school from Building 1 than Building 2. Why so, because they used Lifebuoy, Awesome !
What a flawed ad if seen technically. But who cares whether the research was indeed done or not. The consumer doesn't bother to verify this, for a 10-15 Rs. odd soap and hence this ad succeeds in creating an impact on part of the viewer. This is such a generic concept that soon we may see many more FMCG products using this as a ploy. This ad will go well with the parents as they get attracted to the success rate of their child attending school without fail.
What a flawed ad if seen technically. But who cares whether the research was indeed done or not. The consumer doesn't bother to verify this, for a 10-15 Rs. odd soap and hence this ad succeeds in creating an impact on part of the viewer. This is such a generic concept that soon we may see many more FMCG products using this as a ploy. This ad will go well with the parents as they get attracted to the success rate of their child attending school without fail.
Subscribe to:
Post Comments (Atom)
Posts
i am impressed with your compilation.
ReplyDeletevery very nice
so clicking two ads as reward
Thanks for the compliment buddy. Hope I come with better reviews :-)
ReplyDelete